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Learn the five key steps to getting free publicity for your internet site and products Marketing Articles | December 27 Wholesale Tim Williams Jersey , 2004
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For many of us Wholesale Chris Wormley Jersey , the idea of getting free publicity can be a confusing and daunting task. So why do it? Because free publicity really works and if you are looking for ways to attract new customers to your internet business, free publicity is by far one of the best ways to do it. I am going to share with you five key steps to getting free publicity for your products. They go as follows:

1) Website Focus
Make sure your site is focused on a specific category of products. I cannot stress this enough. The editors will often check to see if your site features products that are in the same category as your product press release. This is one of the key ways you can get free publicity for your products. Because when you send out a press release on a new product Wholesale Tyus Bowser Jersey , the editors will check your site to make sure that you offer similar products. Once they see that you offer a wide range of products in this same category, you will greatly improve your chances for getting free publicity for your products and website.



2) Target the right magazines for your products
I have talked to many people who are tempted to send out their press releases to every magazine available. I strongly advise against doing this. It is simply not effective and can even upset the editors when you send them information unrelated to their audience. It also reduces your chances of getting in the magazines if you are sending out press releases to every magazine category. The key is to stick with the most targeted magazines for your products and only email them with your product announcements.



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4) Be prompt to an editor?s request
Be prepared when the editors contact you. Many times an editor will want to contact you and ask some basic questions about your company. Another reason they might contact you would be to include your product in their next issue. When this happens the editor will ask you for a 300 dpi photo of your product to be e-mailed to them so they can put it in the magazine. Through the years of doing e-mail press releases, I have learned to contact my suppliers before I send out a press release and ask them for a 300 dpi photo. I keep the photo(s) on file in a computer file folder marked ?editor?s photos.? They are easy to retrieve Wholesale Ronnie Stanley Jersey , and since I already requested the picture ahead of time, I can just retrieve it from my file and send it to the editor within minutes of the request.



5) Follow up with a thank you note whenever you receive free publicity
Whenever you receive free publicity send a thank you note to that editor to let them know how much you appreciate the write up. This is also a good opportunity to let them know how the ad is working for you. The editors love to hear about the success you are having with their magazine. To find out more about getting free publicity for your products and site visit http:www.productpressrelease

In general a marketing strategy serves as the steering wheel by which you maneuver your entire online business to a specific direction. Opportunities will come and go and your business environment will change inevitably. But with a definite set of objectives and marketing techniques you will always land on the best actions. This goes to show the risks of putting your marketing efforts into waste and ending up guessing about the ideal solutions to your business problems are eliminated.


Contrary to what others believe Wholesale Marlon Humphrey Jersey , your business website should be a major part of your overall internet marketing campaign and planning. Your website which is your primary online marketing means should be aligned with your offline efforts. This is the ideal way for your company to present a consistent style and message to your target audience. Thus, your overall company objectives can be easily achieved.


Your website’s status defines the focus of your techniques. If your website is already up and running Wholesale Justin Tucker Jersey , you can now focus on effectively marketing it. If your website needs improvement, you first need to focus on enhancing its features and making it complement your marketing efforts.


It is advisable though that as you develop a marketing scheme Wholesale Terrell Suggs Jersey , you are creating your website along with it. This can keep your mind focused in the tactics that you will employ in promoting your website. All the same, the objectives and strategies that you have once fixed may change as your time and situation allows it.


A strategic internet marketing plan Wholesale Marshal Yanda Jersey , in general, focuses on the internet marketing strategies and programs for a certain website belonging to any online or offline business. This online plan includes developing strategies and action plans that are carefully designed to help you reach your marketing goals.


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